Schwarzkopf has introduced actress Sofia Vergara as its new world model ambassador.
This announcement comes alongside the revealing of a brand new marketing campaign, set to launch in March, that goals to redefine 2024 because the “yr of the blonde.”
The marketing campaign, titled ‘What Story Will You Inform?’, is a two-pronged initiative focusing on each client {and professional} audiences, with Vergara main the cost.
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The initiative goals to encourage people to embrace their genuine selves and share their distinctive tales with the world. Recognizing that behind each hair coloration lies a story of braveness, empowerment, and belief, Schwarzkopf hopes to encourage folks to be the authors of their very own tales.
“Hair is a robust type of self-expression. Being within the highlight, confidence is every thing and hair performs an enormous half,” mentioned Vergara, in a press release.
“For me, changing into Schwarzkopf’s world model ambassador isn’t just about endorsing hair merchandise, it’s about collaborating with a model that shares my imaginative and prescient of embracing and celebrating the ability of self-expression and confidence. We each imagine within the energy of hair and wish to empower and encourage different girls to take management of their narrative and categorical themselves by their hair.”
The marketing campaign is about to launch on social media platforms, in addition to through tv commercials.
