Etam is anticipating the Paris 2024 Olympic Gamings, which will certainly be presented in the French resources in much less than 200 days. In 2015, the French underwear seller joined as brand name ambassador tennis gamer Caroline Garcia, that has actually restored for an added year, and has actually currently gotten one more 5 French professional athletes to advertise its sporting activity underclothing array. Etam’s brand-new faces originate from various techniques, and are Estelle Nze Minko (handball), Audrey Tcheuméo (judo), Amina Zidani (boxing), Gwladys Lemoussu (para triathlon) and Lauriane Nolot (kitesurfing). No picture of their advocate Etam is yet readily available.
Throughout the year, Etam’s brand-new ambassadors will certainly advertise the brand name’s sport-inspired collections, including both way of life items and versions for affordable sporting activity, perfect for beginner and specialist specialists, and followers as well. Etam’s objective is additionally to “sustain these inspiring ladies and aid them along their trip, taking pleasure in with them their affordable accomplishments and commemorating their self-fulfilment, daring and decision,” as the brand name mentioned in a news release. Most of these professional athletes are readied to stand for France at the Paris Olympics.
Undiz, Etam’s junior equivalent within the eponymous team, has actually additionally lately joined some women professional athletes as brand name ambassadors, getting 2 gamers from France’s rugby 7s nationwide group, Valentine Lothoz and Iän Jason.
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Marie Schott organized the Etam team in October 2023, the 2nd time she has actually done so, after an initial job in between 2011 and 2018. Etam presently runs 660 shops around the world, of which 420 in France. In 2015, the brand name opened its very first shops in the United States, and revealed her primary collections in Saint-Tropez, for swimsuit, and at the Royal residence in Paris, for underwear.
