French investment firm, Eurazeo, is safeguarding a minority risk in the particular niche scent residence, Ex lover Nihilo. This deal, valued at about 25 million euros, is happening together with Sylvie Loday, Olivier Royère, and Benoît Verdier, that co-founded Ex lover Nihilo in 2013 and stay its bulk investors.
” We have actually targeted the particular niche fragrance field, thinking about the hidden fad in the direction of premiumization in the group and the customers’ need for even more individuality and experience. Ex lover Nihilo, with its premium items, the credibility of its brand name, and its careful circulation, is preferably placed to take advantage of the existing market characteristics,” described Laurent Droin, Chief Executive Officer of Eurazeo Brands, in a declaration.
Ex-spouse Nihilo, which equates from Latin to “beginning with absolutely nothing,” creates 50 million euros in retail sales. The brand name grows a costs multichannel circulation network, including respected stores such as Harrods, Bergdorf Goodman, Galeries Lafayette, and Saks Fifth Method, together with principle shops and perfumeries, amounting to virtually 300 factors of sale. In addition, it flaunts a handful of front runner shops around the world, with the very first opening on Rue Saint Honoré in Paris in 2013, and one of the most current in Hong Kong last October.
Advertisements
The brand name, renowned for its scent ‘Fleur Narcotique’ likewise leverages modern technology to supply individualized solutions to its consumers with ‘L’Osmologue’, an equipment that mixes numerous active ingredients to personalize existing fragrances.
With Eurazeo’s entry, which has actually likewise bought the hair treatment brand name Gisou, Ex lover Nihilo will certainly proceed broadening its visibility in Europe, Asia, and the USA, in addition to improving its ecommerce system.
