French investment firm, Eurazeo, is safeguarding a minority risk in the particular niche scent residence, Ex-spouse Nihilo. This purchase, valued at roughly 25 million euros, is occurring along with Sylvie Loday, Olivier Royère, and Benoît Verdier, that co-founded Ex-spouse Nihilo in 2013 and stay its bulk investors.
” We have actually targeted the particular niche fragrance market, taking into consideration the hidden fad in the direction of premiumization in the classification and the customers’ wish for even more originality and experience. Ex-spouse Nihilo, with its top notch items, the credibility of its brand name, and its careful circulation, is preferably placed to take advantage of the present market characteristics,” described Laurent Droin, Chief Executive Officer of Eurazeo Brands, in a declaration.
Ex Lover Nihilo, which converts from Latin to “beginning with absolutely nothing,” produces 50 million euros in retail sales. The brand name grows a costs multichannel circulation network, including prominent merchants such as Harrods, Bergdorf Goodman, Galeries Lafayette, and Saks Fifth Method, together with idea shops and perfumeries, completing almost 300 factors of sale. Furthermore, it flaunts a handful of front runner shops globally, with the initial opening on Rue Saint Honoré in Paris in 2013, and one of the most current in Hong Kong last October.
Advertisements
The brand name, renowned for its scent ‘Fleur Narcotique’ likewise leverages innovation to supply customized solutions to its consumers via ‘L’Osmologue’, a maker that mixes numerous components to tailor existing fragrances.
With Eurazeo’s entryway, which has actually likewise purchased the hair treatment brand name Gisou, Ex-spouse Nihilo will certainly proceed increasing its existence in Europe, Asia, and the USA, in addition to improving its shopping system.
